Martech Interview with Tim Glomb on AD Tech industry
VP at Cheetah Digital, Tim Glomb shines light on customer-centric approach in an interview with Martech on AD tech industry. He highlights use of social media marketing to capture audience data for effective branding. It’s all about the data. He don’t care how elaborate or advanced someone says they’re AI engine is. If you don’t have good data you won’t have good results.
Brands need to be more focused on the unique relationships they create with each and every one of their customers – not thinking about them as cohorts based on certain demographics that they may or may not fit into. Marketers are increasingly realizing this & it is this move towards what specific customers are interested in that is making the Ad Tech industry more effective and able to address the privacy and security concerns that many consumers have as well.
Features of Tim's customer Engagement Solutions - They offer an entire customer engagement suite where we help brands with every step of the process – data collection, messaging, engagement, etc. Their solution is also holistic and does not feature a bolt-on approach that you often see from marketing cloud providers.
About Tim Glomb - Tim Glomb is VP of Content & Data at Cheetah Digital and founder of Audience Sherpa. As a 20-year brand marketer, his experience is rooted at the intersection of content and technology with senior roles in music, TV and most recently enterprise technology.
About Cheetah Digital - Tim Glomb is VP of Content & Data at Cheetah Digital and founder of Audience Sherpa. As a 20-year brand marketer, his experience is rooted at the intersection of content and technology with senior roles in music, TV and most recently enterprise technology.
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